Business Benefits of GIS: An ROI Approach

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The Business Benefits of GIS, An ROI Approach presents a fact-based, benefits-focused methodology aimed at ensuring the sustainability of GIS initiatives by effectively demonstrating the success of the investment. Unlike other ROI books, the methodology addressed in The Business Benefits of GIS is based on an established framework, and was adapted by ESRI, in collaboration with PA Consulting Group, to combine the GIS expertise of ESRI with the professional management experience of the PA Consulting Group. The result is a step-by-step framework with supplemental case studies, interactive digital tools, and templates that allow the reader to apply the book's methodology to GIS initiatives, and achieve consensus among stakeholders. This book is equally appropriate for organizations that want to determine value for mature GIS implementation, as well as for organizations with little or no current GIS capability, that want to evaluate GIS as a possible solution to their problems.

About the Authors:

David Maguire holds bachelor of science degrees in biology and geography from the University of Exeter, and received his doctorate from the University of Bristol, United Kingdom. He has held teaching positions at four universities. Maguire is ESRI chief scientist and director of international activities

Victoria Kouyoumjian started with ESRI in 1995 and, after managing the development and production of the ESRI MapObjects software product lines, now works as the IT strategy architect in the Technical Marketing Division of ESRI, focusing on emerging technologies and trends. Kouyoumjian holds an MBA, as well as a bachelor of science degree in geography and a bachelor of arts degree in English.

Ross Smith joined PA Consulting Group, a global management consulting firm headquartered in London, in 2003.. He is a member of PAs Management Group and is based in Denver, Colorado, where he leads PA’s Denver-based IT consulting team. Smith is known for structuring and delivering large, complex technology programs for his clients, and he is a recognized as an industry leader in geospatial strategy development and return-on-investment models. His primary focus is on the telecommunication, utilities, and defense sectors and on business enablement of geospatial technologies. Smith holds a master’s degree in GIS from the University of Edinburgh, and he is the author of numerous articles on strategic planning, return-on-investment modeling, and organizational design.