A Managerial Accounting Approach to Business Planning and Development

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An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy. But at its heart, its very core, a business plan must address the fundamental operating principles of management accounting from a pragmatic “nuts and bolts” perspective.

This book will focus on the fundamental steps of business planning within a managerial accounting framework, those being: (a) the business model, (b) volume and process flow, (c) product and service costing, (d) revenue and pricing, and (e) investment value. It will also use the core principles of risk management to address challenges that inevitably arise whenever situations fail to unfold according to plan.

Author Biography: 

Dr. Kraten has spent the past 14 years as co-founder and President of Enterprise Management Corporation, a consulting firm with centers of excellence in negotiation, entrepreneurship, and social policy. He has also spent the past 4 years as an accounting professor at the Sawyer Business School of Suffolk University in Boston.

Prior to co-founding EMC, Dr. Kraten was a management consulting partner in the New York City offices of BDO Seidman. He previously worked for 8 years in the auditing, accounting, and consulting divisions of Deloitte & Touche, and previously taught at the University of Massachusetts and the University of Connecticut.