Geographic information systems (GIS) are reshaping the business world. From multinational corporations to entrepreneurial start-ups, from hardware stores to hospitals, companies of every kind are bringing geographic analysis to bear on their business problems. In the process, they're making better decisions, serving their customers better, and finding new and better market opportunities.

Written for business professionals, ArcView GIS Means Business presents success stories chronicling the application of desktop GIS to a variety of common business problems. This is a behind-the-scenes look at how some of America's most successful companies have used ArcView GIS software from ESRI to gain a competitive advantage. Ten real-world case studies feature such well-known national firms as Ace Hardware Corporation, Chase Manhattan Bank, Gold's Gym Enterprises, and the United States Postal Service.

The book is loaded with full-color illustrations and comes with a bonus CD–ROM that includes a trial copy of ArcView GIS Version 3.0 software and a tutorial that teaches and demonstrates GIS concepts.

About the author:

Christian Harder is the author of ArcView GIS Means Business, Serving Maps on the Internet, and Enterprise GIS for Energy Companies.