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Written for both
business managers and GIS professionals, this guide reveals the
ways that GIS can revolutionize the effectiveness of the
21st-century business enterprise. Demonstrating how a wide variety
of businesses and business-related organizations such as chambers
of commerce and commerce-friendly cities are using GIS to bolster
the bottom line, detailed case studies analyze companies that
overcame obstacles to profitability and efficiency by using the
geographic and spatial analysis provided by GIS technology. As the
technology has expanded, so have the number and diversity of
companies that demand GIS capabilities. Such industries include
real estate firms, insurance companies, food distributors, and
casinos -- all applying GIS solutions to logistics, marketing
programs, and supply chain issues.
Book Info
Written for both business managers and GIS professionals, this
guide reveals the ways that GIS can revolutionize the effectiveness
of the 21st century business enterprise. Softcover.
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| Product Code |
Description |
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| ISBN: 9781589480339 |
Paperback - 2002 |
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£19.50
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